# Sneaky Supermarket Tricks to Watch Out for as Cost of Living Soars  ## About - Author: Katie Miller - Title: Sneaky Supermarket Tricks to Watch Out for as Cost of Living Soars - Tags: #articles - URL: https://newsroom.unsw.edu.au/news/business-law/sneaky-supermarket-tricks-watch-out-cost-living-soars?fbclid=IwAR2-vRAwYWudX3sAtK6OFqYQXhbM79IUgfpDR3PNDUofdKzC8AHKp8gz_7I ## Highlights there are some key tactics to watch out for when supermarket shopping. She says that these tricks are all based on consumer psychology, designed to trigger reminder or impulse purchases for the consumer. 1. **Locked-in deals:** These are commonly identified by bright red labels on items and typically present a capped price until a specified date. Consumers may be misled into believing that purchasing the item before the deadline offers greater cost-effectiveness due to the deal. However, the price of the locked-in deals is often the same as the original price of the item. - Note: There is no way to check this for Aldi, because they don't publish their prices online. At least at Coles or Woolies you could Google it to see if it's really a sale. --- **Store layout:** Supermarkets design the layout of the store to purposely put staple foods such as milk and bread far away from each other – and usually at the back of the store. This tactic is designed to make a consumer walk through the store and spend more time. --- Another supermarket tactic is the ‘loss leader’ concept – where supermarkets will lure you into their shop with an attractive deal and bet on you doing the rest of the shop there. ---